1    ADMS 4240 ADVERTISING AND COMMUNICATIONS YORK UNIVERSITY Fast Enough for living    Prepared by  Lilit Bakhshiyan, Angus Cheung, Sarah Loka, Faraz Saleem, Tracey Sandilands and Luke Zhang   Instructor Professor Pallavi Sodhi gloam 1, 2011   1  2 Contents 1. Executive Summary ................................................................................................................. 5 a. Creative Brief and Approach ............................................................................................ 5 b. Key Elements .................................................................................................................... 5 c. 2. Assumptions ..................................................................................................................... 5 Client Brief ................................................... ............................................................................ 6 a. Category, Product and indulge out Information ...................................................................... 6 b. score positioning/Brand vestige ................................................................................. 6 . 3. Situation Analysis ......................................................................................................................... 8 a. immaterial environment ...................................................................................................... 8 b. about(predicate) The Company ...................................................................................................... 11 c. About the manufacturing ......................................................................................................... 12 d. About the Competitors .......................... ............................................! ............................ 12 e. ...If you want to get a full essay, order it on our website: BestEssayCheap.com
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