INTRODUCTION The true owners of a publicly traded business leave behind be the shareholders. As they are entitled to profits of the firm, the eventual(prenominal) close is to maximize long-term wealth for shareholders. Boosting profits meets short-term goals, but the key measure of success is an upward crook of emanation stock footings. Financial analysis gives us a true to life(predicate) view of the big picture of business operations. By analyzing pecuniary statements, we privy chthonicstand a firms monetary position at a particular gratuity in time and make best guesses on next performance. We can dig deep into the numbers to analyze income, profits, money flows, assets, and other key measures. GOOGLE - COMPANY PROFILE Google is a entanglement and bustling applied science club, best known for the Google attend engine platform, AdSense and AdWords, Android mobile operating system, and YouTube video network. Larry page and Sergey Brin started Google in 1 996, as a re take care project to mend index web sites by PageRank. In 1998, the company was incorporate in Menlo Park, California with its original $100,00 of funding. Google held its initial public offer (IPO) of 19,605,502 shares at an opening price of $85 per share, trading under the GOOG symbol on Nasdaq (Google, 2012).
The company quickly became the online leader for search services, and launched into many new technology areas including email, mobile, e-commerce, and digital advertising. Google generates most of its taxation from their online advertising networks, AdSense and Adwords. The companys focus is to continue grammatical construction new pr! oducts to improve our ordinary lives, such as the Google+ social network, Google Chrome web browser, and Google TV. At the end of 2011, the company utilise over 32,000 employees (Google, 2012). Each regular employee receives the benefit of being an lawfulness holder, owning a portion of the company. GOOGLE - INCOME disputation ANALYSIS Company revenues cook steadily grown over the destination few years, with 96% of revenue dollars...If you want to get a full essay, regularize it on our website: BestEssayCheap.com
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