Walmart 2003- Marketing Case Study

Question # 1 In Customer Intimacy and separate Value Disciplines, Treacy and Wiersema highlight iii distinct paths or strategies to trade attractership. They include operational excellence, node intimacy, and product leadership. This paper exit highlight how Wal-Mart has successfully enforced the operational excellence dodge, as hearty as engage future initiatives within this strategy that Wal-Mart can still incorporate. The give-and-take will than focus on the customer intimacy strategy and explain how Wal-mart has as well as incorporated this strategy in a grade of its operations. The product leadership strategy will in both case be briefly discussed, however, due to its limited desktop in this particular environment, it will not be emphasized. Wal-Mart has in effect use an operational excellence strategy in its gather up to continually lower costs and deliver products and run with marginal hassle or inconvenience. Whether it be d champion reducing cost s, through its various(a) relationships and practices with suppliers or controlling energy consumption by oversee and controlling lights, heat, A/C, etc from their head office or ameliorate managing inventory efficiently, Wal-Mart has effectively minimized both variable and unconquerable costs while also ensuring stock outs atomic design 18 minimized. Wal-Mart has also effectively eliminated (non-value) added production steps as it successfully re-defined the merged retailers relationships with its manufacturers. Wal-Mart has also been successful in implementing a variety of IT systems that pack also relieved this strategy.

Whe ther its through their own insular satellit! e networks, or their EDI systems with suppliers or even the implementation of UPC scanners at the registers, Wal-Mart has been an industry leader in using technology to facilitate this strategy. Wal-Mart has also successfully incorporated convenience in their strategy, as some stores are open 24-7, and if one was to look at the multiple services offered, whether it be the automotive garage, pharmacy, restaurant, photo lab, they are effectively fitting a one... where are your work cited....No one can authentically use your essy for research without having that important information. If you desire to get a full essay, order it on our website: BestEssayCheap.com

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